RALEIGH – Touted as “device is trying to finally kill off the walkie–talkie” by Fast Company, Raleigh-based Relay has scored what could be a significant win for its wireless communications device.
Relay will be the communications platform of choice for Legends Hospitality, which provides hospitality and concessions services at AT&T Stadium in Dallas, Texas, where the Dallas Cowboys play their home games.
AT&T Stadium will be the first NFL stadium to implement the Relay communications platform and devices, according Barbara Sharnak, the vice president of business development and marketing strategy at Relay.
As a part of the deal, Relay will supply more than 400 of its devices for staff use.
“It is important to us as an organization to invest in technology when we know that it will provide added value to ticket holders and customers,” said C.T. Nice, a senior vice president at Legends, in a statement. “We are compelled to meet the 21st-century demands of customers by optimizing our inventory, communications, and workflow.”
Here’s how Relay devices will be used at AT&T Stadium: they will be carried by stewards, suite expeditors, servers, runners, barbacks, managers, and supervisors, who will use the voice-first communications platform to provide communications and inventory management for the about 300 points of sale and 350 suites at the facility.
The device operates on WiFi and 4G networks and device users can switch between channels to communicate with different groups or teams, which can be controlled by the users and operators. They can also be used device-to-device for one-on-one communication.
Relay was previously owned by Republic Wireless, which was bought by DISH Network earlier this year. Relay was not a part of that deal, according to prior WRAL TechWire reporting. Relay Pro launched in 2019 and Relay+ launched in 2020.