DURHAM – Adwerx, which closed 2020 with a strong surge in growth, is looking to further expand its business as 2021 comes to an end with a new round of financing totaling $14.5 million.
The company, which provides what it calls “customer relationship advertising,” including in the real estate industry, recently filed an SEC notice about a $2 million debt offering.
The new investment money was announced Wednesday.
Investors in the equity and debt raise include Texas Capital Bank’s Technology Banking Group, Savano Capital Partners, and existing investors.
Aderx noted that its enterprise software business has grown more than 70% over the past year, a continuation of the good news the company disclosed as 2020 ended.
“We’re meeting face to face less often these days, but people still buy from people,” said Jed Carlson, CEO of Adwerx. “Our customers find great value in how CRA™ keeps their salespeople or account managers in front of their prospects and clients all the time, regardless if they have a team of 10 or a team of 10,000 sales producers. This year we will add more than 250 enterprise customers, and this financing gives us more fuel to continue investing into the growth drivers of the business.”