La Parfumerie Opens Storefront in Crabtree Valley Mall


Elevate your senses at La Parfumerie. 

OOh, la la!  Transport your senses via the scent-sational experience that is La Parfumerie, which recently bowed at Crabtree Mall. The female-led fragrance boutique brings luxury scents from around the world to the Triangle via whiffs of award-winning perfumes you know and love—think Montale, Carner Barcelona, Luigi Borrelli and Nicolaï—along with niche brands carefully curated by the La Parfumerie team. 

“Many of our loyal clients and perfume connoisseurs live in Raleigh and surrounding areas,” says founder Viktoriya Martynova. “Having a shop at Crabtree Mall is a thrilling milestone for us, as we can host our customers, provide them with an amazing shopping experience and represent the best European perfume houses.”

And for an added touch of decadence—fun fact: Martynova began her business when she was on the hunt for a perfect chocolate fragrance (!) and the idea for a selective parfumerie came to mind. And all it took was one sniff. … After her voila moment, she founded the La Parfumerie concept online in 2017 to provide customers with exclusive luxe scents—and she’s never looked back since. 

Now, with her flagship boutique storefront spicing up the scene, Martynova is upping her mission to help people find their exclusive scent to “unlock the symphony of their souls” via educational events, including a Meeting with Perfumers Series and personalized perfume sessions. As they say, “You are never fully dressed without perfume.” Spritz on!


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Angela Brown
Angela Brown is the author of our Business & Economy section.