RALEIGH – Pendo has bought London-based Mind the Product, the Raleigh-based tech unicorn announced today.
Mind the Product began in a London pub. Following the acquisition, the company’s full-time team of about 20 employees will join Pendo.
The company provides “a series of global conferences, custom product training and workshops, a popular blog and newsletter, and a subscription offering with more than 3,000 members,” according to a Pendo statement.
“Pendo has always made it part of our mission to elevate the craft of product management and to help product managers be better at what they do,” said Todd Olson, CEO and co-founder of Pendo in the statement. “We’re really excited to join forces with some of our earliest influencers, and offer substantially more education and resources to the global product management community for years to come.”
This is the third company that Pendo has acquired. Olson delivered a talk earlier this month focused on what companies could do to attract and retain talent.